Naturopathica Product Packaging...3

I found this Naturopathica layout in Communication Arts (p. 73) July / August 2010 Photography Annual

All products, folders, letterheads, business cards etc are unified by the use of what appears to be herbs. They are all done in a silhouette look making them look even more similar even though they are different herbs or plants. Those plants are placed as silhouettes on white and / or pale steel blue background. The main presentation folder is very dark blue or black with the plant material done not as a silhouette, but as an image with minimal light that highlights only portions and edges of the plants. Unity is created by this theme. Generally balance is created with the product description text being left justified in the upper left while the image (silhouette) is in the lower right.