Creative Fonts

btw...This will be the 5th post for October. 5 weeks in the month. Incidentally, I received an email recently stating that this October of 2010 is very unique. It has 5 Fridays, 5 Saturdays, and 5 Sundays. It happens only once every 823 years. I didn't do any research to confirm this email, but I thought it was interesting trivia.

I found this in Computer Arts Magazine - September 2010 isssue. I was intrigued by the fonts at first glance. They are actually of various animal and human form. The type alphabet named "We Are Animals" was conceptualized and illustrated by Pogo. It was a self-initiated project and was used in the fourth installment of the young boutique studio's own magazine, SOKO.

Skittles - I've always loved em'

When I saw this I thought it was actually clear parts of the wrapper showing the Skittles candy inside the package. I think that it is actually a creative print made to look that way though. I found this in CMYK Magazine - October 2010 Design Showcase. I also like the subtle striping on the end of the packaging that matches the color of the product flavor. Nicely done. I think it is a much cleaner package than the older Skittles packaging that I recall, and at the same time even more effective and attractive.

End of October Already

I found this self-promotion idea in Photo District News - October 2010. The piece took a second place award in the magazine for Self-Promotions. Jennifer Rocholl has been in business nine years. I am pretty certain that she is a photographer. This is the work of the first year of an ongoing, annual campaign and was designed by Jean-Marc Durviaux at Distinc.  The article states that she immediately had more website traffic and has received some very nice emails and calls from art buyers, art directors and photo editors complimenting the piece. The circular die-cut hole that is incorporated into the logo is reminiscent of a pinhole camera providing a glimpse of what's inside the promo jacket.

 

Self Promotion Design

The instant I saw this, I thought it was brilliant. I have been brainstorming ideas for business cards and self-promotion myself, so this really got my attention. I found this in the October 2010 edition of Print Magazine, p 71. the following is quoted from the magazine... Knock, Inc. is a Design and Advertising firm. Art Directors are Todd Paulson, and Sara Nelson. The Designer is Meenal Patel. Paulson says, "We work in 3-D spaces, so I thought, let's create a 3-D business card. The set also includes a letterhead that folds itself into an envelope, and when opened, the KNOCK logo appears as a 3-D wooden log at the top of the page. So not only does it look cool, it adds to the Earth-friendly feel of the brand by actually saving trees.

I was attracted of course to the pop-out business card, but also to the simple sans-serif text and the warm colors.

This wine is best with a good steak...

I found this in Communication Arts Design Annual 51 – September / October 2010, p.66

 

Carmen Wine print ad:

“The project began as a proactive idea, awaiting client approval,” said art director Juan Pablo Balencia. “The idea was born, in the middle of a supermarket, when we were looking for meat and wine, Carmen Cabernet Sauvignon was the chosen option for our weekend barbecue. When we saw the popular image of the cow with the cut lines showing the types of meat, it was easy to execute. The Barbecue was a success, and the main hero, voted for by most of the guests, was the wine. Carmen is a Chilean wine that is sold in Kazakhstan with a very good response. But there is not any communication to support sales, so we decided to develop it. As it is a simple idea, consumers like and easily understand the message.

Juan Pablo Valencia – Creative Director,

TBWA/Central Asia (Almaty, Kazakhstan), ad agency;

Pelao Rizzo, Santa Rita Winery, Client

In my opinion the ad is brilliant. And as article states, it would be extremely easy for consumers to understand the message.