End of October Already

I found this self-promotion idea in Photo District News - October 2010. The piece took a second place award in the magazine for Self-Promotions. Jennifer Rocholl has been in business nine years. I am pretty certain that she is a photographer. This is the work of the first year of an ongoing, annual campaign and was designed by Jean-Marc Durviaux at Distinc.  The article states that she immediately had more website traffic and has received some very nice emails and calls from art buyers, art directors and photo editors complimenting the piece. The circular die-cut hole that is incorporated into the logo is reminiscent of a pinhole camera providing a glimpse of what's inside the promo jacket.