Kerr Vernon Branding - HOW Magazine

Branding and Identity is a huge market and very important for a designer to master if only to develop his / her own identity.  The November 2011 issue of HOW magazine offered a selection of impressive branding solutions that various design groups have come up with.  I really like the vibrant feel and color of this design. I love how the use of Letterpress creates a blend of overlapping color.  The designer, Kerr Vernon Graphic Design, characterizes this as "Timeless" by using a modern sans-serif font and the retro-style of Letterpress.

Air Force Life

I have been scouring the internet in search of the latest and the greatest in web design. I have found list upon list of showcase sites that have done just what I'll be collecting here.

Recently, in class, I heard a definition of "Web 2.0" as being : plain, stark, black & white.   From what I've found, "Web 2.0" is an extremely broad subject and vague term that is tossed around.  It can be used to refer to the recent trend of shiny, glossy, sleek, and elegant, as in Apple's recent designs of all of it's products and software.  It can be used to identify the social trends and interactivity that we have seen grow over the last decade. Honestly, I found very little reference to the term that was used in any scholarly articles written since 2008.  So, I can't draw any real conclusions about the term, but I will continue to search for answers.

A term that does appear to be new, fresh, and current is "Responsive Web Design".  I had success finding great sites by following design firms who were shown in Communication Arts. This one right there in the magazine. Coloring Book Studio/GSD&M designed and developed this project for the Air Force.  The site is very cool. I think it would be attractive to the youth who is used to seeing technology in their game systems etc.  Click on the image to go to the site.