Employee Welcome Kit - I didn't know anyone did this anymore.

I found this in How Magazine – September 2010 – p. 60

Employee welcome kit. Design Firm / Client – Engine Company 1,

San Francisco;  www.enginecompanyone.com

CREATIVE TEAM:  Robin Eusebio, Jessica Bognar, Joel Bowers,
Pauby Widjaja, Nickie Thongton, Jessica Clement Von Rohr,
Eamon Gilmartin

I think that the style of the Employee welcome kit has a solid traditional look and feel. The dark brown color gives it a rugged, yet prestigious feel. The only question I would have is why they chose to use a san-serif font for the brochure materials, where the serif exists on the traditional logo of the t-shirt.

A backwards view

When I saw this in Communication Arts Design Annual 51 – September / October 2010, p. 74, I thought to myself…”Why didn’t I think of that?” It is brilliant! I love the play on reverse text. I have seen it before in wine bottles, but not to this extent. I have seen other bottles put “back label” type text on the inside of the label so that it is viewable from through the bottle. But this is the extreme version of the concept and excellently done. I love it!

Designer / Creative Director – Anthony De Leo

Design Firm – Voice (Adelaide, Australia)

Client – Back Label Wines

“The solution works on two levels, both of which play on the brand name. As a front label, Back Label appears backwards, however when the bottle is rotated and the label becomes a back label, the brand name appears correctly. As the wine is consumed, Back Label becomes clearer as the magnification decreases.”

Bear River Valley Cereals

The packaging design was found in Communication Arts (p. 75) July / August 2010 Photography Annual. The design is an excellent example of unity through repetition of shape. Also balance is created very symmetrically. I am personally attracted to the use of the complimentary earth-tone colors.