When I saw this in Communication Arts Design Annual 51 – September / October 2010, p. 74, I thought to myself…”Why didn’t I think of that?” It is brilliant! I love the play on reverse text. I have seen it before in wine bottles, but not to this extent. I have seen other bottles put “back label” type text on the inside of the label so that it is viewable from through the bottle. But this is the extreme version of the concept and excellently done. I love it!
Designer / Creative Director – Anthony De Leo
Design Firm – Voice (Adelaide, Australia)
Client – Back Label Wines
“The solution works on two levels, both of which play on the brand name. As a front label, Back Label appears backwards, however when the bottle is rotated and the label becomes a back label, the brand name appears correctly. As the wine is consumed, Back Label becomes clearer as the magnification decreases.”
Great pick for creative design Burke. I have never heard of Back Label. I wonder how good it is? So about the push pin idea of my blog from last week, I think the idea was for a new version of a stirring stick. It was a twist on an old design of the ordinary pushpin.
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Matt
It is interesting. It is a good design cause it catches the attention of the person.
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