The instant I saw this, I thought it was brilliant. I have been brainstorming ideas for business cards and self-promotion myself, so this really got my attention. I found this in the October 2010 edition of Print Magazine, p 71. the following is quoted from the magazine... Knock, Inc. is a Design and Advertising firm. Art Directors are Todd Paulson, and Sara Nelson. The Designer is Meenal Patel. Paulson says, "We work in 3-D spaces, so I thought, let's create a 3-D business card. The set also includes a letterhead that folds itself into an envelope, and when opened, the KNOCK logo appears as a 3-D wooden log at the top of the page. So not only does it look cool, it adds to the Earth-friendly feel of the brand by actually saving trees.
I was attracted of course to the pop-out business card, but also to the simple sans-serif text and the warm colors.

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