DeWalt is another well known tool brand. They are best known for their power tools. I had an easier time finding the font for this one though. I did upload an image to WhatTheFont, as well as WhatFontIs. I came up with many choices to further narrow the search from. Finally, I decided to settle on one that is close. But, I don't think I have it solid yet.
The uppercase "W" has a slight widening taper at the top of each outer stroke and a flat topped center hump. The uppercase "D" counter shape is nearly a perfect half circle. The uppercase "E" has nearly equal length arms, but not quite and they are very close together. It is a stout bold strong sans serif font. I'm not sure about CFB1 Shielded Avenger Normal as being the correct choice though. Especially because it appears to be a web font rather than Open Type or True Type. But, it's close. Finding out what font is used in a particular application is a very challenging endeavor.
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