Greg's Truck and Auto

Recently, my project 2 design flopped as the company that I was designing a wordmark for is named "Timpone's". It is an Italian cuisine restaurant in Urbana on the University campus. In working on my design, one of my concepts ended up appearing as "Limpone's" or aka Limp one's. So, that kinda blew it for me. I can't seem to look at the word in any way now without seeing it incorrectly.

I was driving this weekend and saw Greg's Truck and Auto and noticed how awful the design is. It's just an all centered serif word mark / logo. I pulled in and grabbed this shot of it and I plan to rework this for my project two word mark. I met the owner as he was curious why I was taking a picture of his sign. I explained that I am a graphic design student at Parkland College and working on a project to rework a logo / word mark. I told him I would bring my work back to him and if he likes it, he will be able to use it.  He looked like he thought that was a pretty great opportunity for him.

I wondered what font was being used already. I think it would look better as a sans serif word mark. It could be much sportier and auto like. I took the image to whatfontis.com and got the following result.

I think this is about as accurate as it can get. The letter-forms were a nearly perfect match.