Adobe Rocks!

Again from the new September / October issue of Communication Arts magazine is this packaging design theme and campaign that the Adobe Creative Team came up with for this year's release of the newest Adobe Creative Suite 6.  I've been watching Adobe for over a year in anxious anticipation of this release and it doesn't disappoint. I had been using CS3 for years. I've always enjoyed staring into Adobe packaging graphics.

To me this new era says "NEW" all over again.  It says modern, cutting edge, futuristic, even space age.

The way they manage to bring "sexy" to a sliced, diced, blurred, and color altered woman is amazing. Lines are sharp, simple, and sleek in some, yet others tend to have an even further digitized blur, combined with texture and more I'm sure I can't decipher at my skill level. But somehow, there remains a unity among them.

Is that unity the feminine form then?

They even slice and disfigure the "CS6" as kind of a tribute to David Carson I would guess. The packaging and brochures are beautifully done, and they speak volumes about the technology poured into the new CS6.