Elegant Branding

This was found in the same location of HOW Magazine - November 2011 as the last post.  I really enjoy the look and feel of elegance with this design though, so I am adding it too. Aesthetic Movement designed this for their own identity and use.  The choice of stationary is designed to be more traditional feeling. To me, it says that I should get out my calligraphic pen and write a long letter to Grandma.  The clean and simple sans-serif font takes that classic feel to a different level, making it much more professional looking.  The simple A M initials couldn't be simplified any more. The logo is on one side of the business card while the other has the contact info.