Mohawk Branding

I just recently received my copy of the new September / October issue of Communication Arts. It's the 53rd  Design Annual and is filled with tons of great design. Everything from packaging and brochures, to book covers and branding is represented. All of the entries are impressive. Similar in concept to the Kerr Vernon post that I made on Aug. 28, this design is bright and I'm drawn to it.

I love the way the colors overlap and create different shades and shapes within the composition.

I did the best that my scanner could do to bring this to a decent representation of the printed magazine.

The design works very well for everything from business cards and letterheads, to package wrap. The recognizable logo shape works even without the color. Repeating it on the package wrap creates an intriguing pattern too. Michael Bierut is the art director with Katie Barcelona, Michael Bierut, and Joe Mariancek designing with the Pentagram design firm, New York, NY.