Juniper Park

The May / June 2012 issue of Communication Arts magazine is an Illustration Annual.  Among the many impressive designs to look at in the magazine is a section highlighting the work of a design firm called Juniper Park. Numerous campaigns of theirs were displayed, but the one that caught my eye for its creativity and absolutely insane approach is the Kettle Cooked billboard.  They actually hand carved the billboard out of wood, rather than just printed material.  This would be an incredibly creative concept if you were to try to make a print appear to be hand carved wood. But they went the extra mile and actually did it with wood.  I think this is way outside the box thinking and I love it.