Kohl's - Food Packaging

The following packaging design included in CMYK's issue #53 is very interesting.  The design was created by students of the Academy of Art University in San Francisco, CA for Kohl's Retail Store.  I was really drawn to the simple boxes with an almost chalky, powdery white color.  The lettering has a plain, but classic look, which makes the full-color images stand out even more.  The trick with this design is that the product images are not the product.  The images represent things you can make with the products.  When I first saw these boxes, I thought they were food products, not appliances.  Images of food, naturally draws your attention, especially when you are hungry.  The text is very simple and plain - telling you what is in the box, without embellishment - simply a convection oven, electric knife, etc.  However, the images of the food really draw you in and make you want to take notice and read more about it.  As a consumer, however, I would still want to see an image of the product itself before I bought it, maybe the image is on the back of the box.  Regardless, I thought this was a very interesting design that would definitely stand out on the shelf.