Ford Rear View Camera

The ad campaign below for Ford's rear view camera is very eye-catching. This campaign was created by JWT Mexico and features the Edge, Lobo, and Explorer and was included in the November/December 2012 issue of Communication Arts.  Even without reading the text, I suspected that the subject matter was a rear view camera.  Especially with the image of the dog laying on the driveway and the kid playing soccer, both common situations that may easily be missed in a driveway, especially with using only the vehicle's mirrors.  The middle image with the lady and her groceries had me a bit confused and might make more sense if there were other cars parked in the parking lot (like she was walking to her car).  The circular design of the image of the vehicles projects motion, almost like Mr. Fantastic from the Fantastic Four.  The ads definitely caught my attention, however, I'm not sure why the text was so small.  I almost think it would have been more clear if the text was larger and spread across the entire bottom edge of the image.  Especially since each one is a different vehicle, it would highlight the vehicle model itself as well as the new feature.