Wednesday, November 7, 2012

Science Museum of Virginia

In the November/December issue of Communications Arts, the image below was one of the winners of the 53rd Annual Advertising Competition.  The image was created by the Siddall ad agency in Richmond, VA.  The image is so striking in its realism.  Not only do you feel like you are viewing a child on the beach, but, even against all reason, it appears very common sense to believe that a person could actually lift up the water like a blanket and peer underneath.  The child's shadow behind her gives it a realistic feel along with the motion of the waves.  At the top of the wave lifted into the air, it appears that the water is cascading down from its highest point.  The image speaks about curiosity and imagination.  The text at the bottom, "Question your world" is so small, it's almost a whisper, like a secret or mystery.  The action of the child holding up the water is large and center in frame and the very small and faint buildings in the background emphasize the closeness of the action to the viewer.  In fact, you almost feel like if you look close enough, you can see under the water to discover what's underneath.


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