Thursday, November 8, 2012

One Trick Pony - Blueberry Contest

This website was featured in the January 2011 issue of Practical Web Design.  The site was featured because of its mobile functionality.  The article explains how the advertising and branding agency, One Trick Pony, hosts a blueberry pie eating contest each year, partly for self-promotion.  The company is located in Hammonton, New Jersey, which is known as the blueberry capital of the world.  The site caught my attention because of the realistic graphics of the field, the sign, and the ribbon.  However, I was in for quite a surprise when I accessed the site because it is full of catchy music and visual interest. By moving your mouse to the right (no clicking necessary), the entire screen scrolls to reveal a long line of pie-eating contestants in various costumes and poses.  Next to each person is a star that expands and contracts when you hover to choose your favorite.  The site is very stimulating and very funny.  It was a little glitchy at times, for example, I was not able to easily go back to the screen scrolling after clicking on a contestant to read more about them.  Also, sometimes when I accessed the site, it did not load completely, although the music continued to play.  The site is sound friendly so when you are tired of hearing the music, you can click the sound button.  Instead of shutting off abruptly, it gently fades into silence.  Very interesting!


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